Seneca Student Federation is "to provide services & activities that benefit and meet the needs of Seneca students in a fiscally responsible manner within a learning environment".

With this in mind, I want the new art direction of SSF to have an energetic look with bold typography. Simple 2D graphics elements will help the design more funky. In the end, the new identity need to be appealing to the Seneca students.

This project is a collaboration between me and the copywriting team, along with the help from campus manager and SSF councils. Aside from the new brochure, I was asked to create SSF slideshow for the Seneca open house. I also created some other promotion materials for SSF after the successful launch of the new SSF 2019-2020 brochure.